The Project

Pediatricians often have sales representatives from the “big brand” formula companies that they rely on for samples and staying on top of latest scientific information in the market regarding formula. However, Perrigo’s marketing does not include a sales rep from the company.

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Pediatricians need more information to be top of mind for recommending store brand infant formula to their patients.

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The Process

To get a general understanding of how healthcare professionals, specifically pediatricians, interact with their patients on the topic of formula, I interviewed 4 healthcare professionals.

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Based on the results of the interviews, a general persona was created. From there, a competitive analysis was completed, a user flow was created, and finally low-fi wireframes. Rounds were revised based on testing and then high fidelity wireframes were created, and finally the end result, the app design.

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To view a video of the prototype, click here.