The Project

This strategic campaign targeted potential customers who were about to move. This meant designing beautiful creative that made the mover feel at home, while at the same time, letting them know that Lowe’s was with them every step of the way. Once finished, I also had the privilege of presenting each of my concepts to the brand manager and their team at Lowe’s main headquarter in Mooresville, North Carolina.

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The Deliverables

Promotional Print Piece

The goal of this project was to increase editorial value. To do this, we knew we had to make these feel less like an ad and more like a cohesive magazine. So we got to work, creating two versions—one for the homeowner and one for the renter. And within these versions, we provided things like a welcome home letter, branded elements like mastheads and text lockups and a featured spread that highlighted both Lowe’s and DIY products.

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Premium Direct Mail

The purpose of creating this direct mail booklet was to utilize our 20% promotion while adjusting the minimum spend to align with our audience’s segment-specific purchasing behavior. This meant keeping the homeowner version a $20 off $100 offer and the renter version a 50/50 split with the new offer being $10 off $50.

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Direct Mail

This direct mail piece featured a gorgeous assortment of outdoor living photos along with copy that was meant to get the customer excited for spring. In the end, it was so successful that it will be featured again this coming April.