The Project

My team at Epsilon was asked to rebrand the KRYSTEXXA HCP website. The rebrand included new data from a recent study and an updated look and feel to the brand.

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The Process

We worked together with the content strategy and user experience team to build new wireframes and content for the entire site. We worked from an established design system that was created in the first initial phase of the design process. All of these elements were applied throughout the entire enterprise level site. There are 3 speciality drop down options, and more than 25 pages for each speciality.

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The Results

During market research post launch, HCPs were happy with the improvements, particularly being able to choose what speciality they are so they are severed appropriate content.

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Visit the website here.