The Project

It’s no secret. When people are ready to move, there’s a pretty good chance they’re also in the market for a new mattress. This campaign capitalized on that, delivering a variety of strategic email, social media, and direct mail creative that worked to target movers during that “sweet spot” in time when they are eager to buy.  

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The Deliverables

Social Media

These playful ads used clever copy and relatable imagery to grab the attention of the younger generation of movers.

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Premium Direct Mail

After teaming up with a senior copywriter on this project, our first goal was to pique curiosity right out of the gate with an incentive on the front cover. Next, we made the inside pages as aesthetically pleasing and educational as possible, helping to further persuade the reader to buy our product.

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Direct Mail

With a combination of bold colors, simple messaging and enticing offers, these postcards brought in countless leads, making them a big win for the company.

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Email Design

With a very tempting incentive included, these branded emails went out 3-4 weeks before our target audience moved—the period of time where they spend the most money. And in the end, it really paid off, with redemption rates skyrocketing to levels we’ve never seen before.